CYCLING KIT
Danielle is not only a talented estimator at McGough, but also a dedicated professional cyclist. When McGough chose to sponsor Danielle for the 2025–26 season, the goal was to create cycling kits that felt deeply personal, celebrating both her commitment to her work and her passion for the sport.
I was tasked with designing two custom cycling kits for Danielle’s 2025–26 season, each inspired by a different facet of her life and identity. Through thoughtful visual storytelling, the designs reflect the intersection of dedication, craftsmanship, and performance. Together, the kits capture the pride and determination Danielle brings to everything she does, whether she’s on the jobsite or competing on the course.
Watch the video to learn more about Danielle’s story and to view Kit 1 in action.
Kit 1
Kit 1 features blueprint elements pulled directly from one of the projects Danielle helped estimate. Integrating these technical drawings into the fabric pattern creates a subtle yet powerful link between the precision of her work and the strategy required in competitive cycling.
Kit 2
Kit 2 incorporates concrete textures and striped detailing on the shorts, a nod to the reflective stripes commonly seen on construction safety vests. This design honors the jobsite environment and the people who bring projects to life, while still feeling sleek, modern, and race-ready.