https://www.annavedesign.com/about daily 0.75 2025-08-14 https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/1613932447678-FU72B2K4UNP6X20YMI07/Anna%2BVerstraete Contact https://www.annavedesign.com/contact daily 0.75 2021-04-18 https://www.annavedesign.com/case-study daily 0.75 2021-04-18 https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/1614308483460-MIICJDU7AW829GOSL9N2/The-local-feed-logos---no-background.png Case Study - THE CLIENT The Local Feed is a farmers’ market that partners with vendors who sell a variety of locally grown produce. This case study focuses on the rebranding and marketing campaign for zucchini, produce that many vendors sell. The goal of this rebrand was to encourage people to buy locally grown, in-season produce to reduce food waste. https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/1618766989355-BH7NLMKXWKKMVNYVML8C/Farm-to-Table-Feature.jpg Case Study - DESIGN PROCESS We live in a “what is beautiful is good” society, but one that also likes to root for the underdog. Since zucchinis are considered summer squash, the rebranding message was to “Squash your Misconceptions”. The advertisement combines the underdog mentality with glow-up before and after photos to show that while at first glance zucchini might not look the most appetizing, the final product is often mouth-watering. https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/1618767066826-PBI3GDTI17Q8JERQF0A5/Home%2BScreen.jpg Case Study - SOLUTION The Farm to Table Feature is a function of The Local Feed App that advertises in-season produce in an appetizing way. With the Farm to Table Feature, customers are informed about in-season produce and its nutritional value. They can also access recipes that feature the selected produce along with a shopping list and market map that shows them where all the ingredients can be purchased right at the market. By having all this information in one place, the guesswork has been eliminated from shopping. https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/1618769996312-JHUJXILW6AOEUC3I9VLL/UX-process.jpg Case Study https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/1618763189680-DRQF3DA7CS85UF3M6W93/pexels-ellie-burgin-3375263.jpg Case Study - THE PROBLEM Many of the vendors at The Local Feed Farmers’ Market grow and sell similar produce. 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EARLY CHILDHOOD FAMILY EDUCATION CLASS CATALOG age specific classes for infants and toddlers https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/a741a64b-1a75-4d52-9cd3-d444cfd02661/social.png Work - EARLY CHILDHOOD FAMILY EDUCATION CLASS CATALOG social media promotion to let families know that infant classes are free https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/f03370dd-e3d8-4450-b113-9a52b171717e/Free+infant+classes+A4+Paper+PSD+MockUp.png Work - EARLY CHILDHOOD FAMILY EDUCATION CLASS CATALOG flyer to inform families that infant class are free https://www.annavedesign.com/work/squash-your-misconceptions-case-study monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/38ceb116-895c-4ba8-ac34-288aa7cef5d7/The+local+feed+logo-05.jpg Work - FARMERS' MARKET LOGO & APP The local feed logo https://images.squarespace-cdn.com/content/v1/600b69d628f4993e7d87628a/43a0421c-7860-4168-ae67-58ce3cff13c2/UX-process.jpg Work - 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